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Welcome to the Website of Ketharaman Swaminathan

About 'Talk of Many Things'

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The New Rupee Symbol & Hammer-and-Sickle
Banks Can’t Look Down On Remitters
Why Are Hotel Taxes So Different?
Whose Transaction Is It Anyway?
Save Money By Using Credit Cards!
Private Sector And Government Can Learn IT From Each Other
Changes In Tirumala-Tirupati
“GlobalExtreming” – Not Global Warming – Is The Real Problem
Build – And Give It Away Free – But They Might Still Not Come
Saviors Or Villains – Part 2
TCs Are Forever
NRA’s Slogan Is Also Applicable For Knowledge
Debt Consolidation Comes To India
Beware Of “Q’Jacking” In Online Rental Services
Why Pay By Credit When You Don’t Have To Pay By Kwedit
FMCG Manufacturers Adopt The “If You Can’t Beat Them, Join ‘Em” Policy
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The New Rupee Symbol & Hammer-and-Sickle

 

I’m especially happy with the new Rupee symbol because it is designed by an alma mater, D Udaya Kumar, from IIT Bombay.  By rotating the symbol clockwise by around 30 degrees, you might be able to spot a certain resemblance to the hammer-and-sickle. More»
 


Banks Can’t Look Down On Remitters

 

Long curious to understand why banks are nowhere as successful in the remittance business as money transfer operators (MTOs) like Western Union and MoneyGram, I was somewhat enlightened by the view expressed by Charlie Corbett of Western Union. More»

 


Why Are Hotel Taxes So Different?

 

To host the recently-held first GTM360 Foundation Day, we’d visited three 5* and two 4* hotels in Pune to have a look at their banqueting facilities and get their quotes. When we got a quote with 28% taxes, we were somewhat taken aback. More»

 

PROFILE

 

With a B.Tech from IIT Bombay and a Master's in Marketing Management from Jamnalal Bajaj Bombay followed by a professional career of close to 25 years in various information technology companies in India and abroad, S. Ketharaman possesses a unique blend of high-tech industry experience across hardware, networking, software and services.

S. Ketharaman has worked in sales, marketing and general management roles across India, Middle East, Germany, UK, USA and Asia Pacific. Apart from solid experience in SAP, Oracle, PeopleSoft and Ramco ERPs, S. Ketharaman has strong expertise in banking and payments solutions like Internet Banking, Trade Finance, Payment Hubs, Cards, EBPP and Remittance. The hardware and networking experience he acquired earlier in his career helps S. Ketharaman appreciate how software applications operate within the larger technology ecosystem in order to deliver business results. He gained early exposure to solution selling and negotiation techniques during the first two years of his career in the engineering industry.  

Over the years, S. Ketharaman has developed frameworks and models in areas like marketability, differentiators, price forecasting and usage-based service delivery. He has also authored many articles on business development, Web 2.0, software usability, ROI of ERP and ERP customization, and has served as media spokesperson for one of his employers. He also runs a blog called TalkOfManyThings.com, where he writes on a variety of topics including sales and marketing, technology, globalization,  business culture, and gadgets and gizmos.

 

After close to 25 years of working in Fujitsu, Oracle / i-flex, Ramco, Wipro and other information technology companies in India and abroad, S. Ketharaman turned enterpreneur and founded GTM360 Marketing Solutions in 2009. He is based out of Pune, India, and can be reached on info@sketharaman.com.

 

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Copyright © 2006 sketharaman.com. Views expressed are personal.

Last updated on 17 Jul 2010.

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