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Welcome to the Website of Ketharaman Swaminathan

About 'Talk of Many Things'

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Superior Customer Insight Is Key To Winning Round 2 Of The Indian Retail Battle
My Ungoofy Traveler Moment
Speed Up Your Outlook Search With These Shortcuts
Strange Yet Familiar Results In Google Images Search!
Indian Education System for UK?
Malls, Me And Catch-22
Why Is It Easier To Search The WWW Than A Single Website?
Innovations At A Click-And-Mortar Library
Is CROSSWORD Going The Borders Way?
The Emergence Of ePayment Fraud Chasers
EBA myBank Will Be A Hit
MSEB Tops Online Bill Payment Consumer Experience
Do American Retailers Want To Have Their Cake And Eat It Too?
Is It Adios To PayPal From India?
Shift From Credit To Debit & Prepaid Cards
Why Does Memory Loss Begin At Different Ages?
They Who Invented The Car Can Do Everything
Banks Undermine Branch Power
Getting Back The Missing Arrow In Windows Vista Start Menu
In Favor Of Paper Statements
Loyalty Or Disloyalty Programs?
I Really Miss Google Toolbar – on Google Chrome!

 

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Superior Customer Insight Is Key To Winning Round 2 Of The Indian Retail Battle


In the past, I’ve written about about the challenges faced by organized retail in India. At the same time, I get a sense that not everything is hunky-dory with kiranas either. More» 

 


My Ungoofy Traveler Moment

 

In a recent Wanderlust section of The Economic Times, Mr. Rajiv Duggal, Managing Director of the leading travel agency Kuoni India, recounted his goofy traveler moment. When I read this, I was reminded about my own near goofy traveler moment several years ago. More»

 


Speed Up Your Outlook Search With These Shortcuts

 

Quite often, most people are only looking for specific emails they’ve received from someone, sent to someone or containing some keyword on the subject line. Unfortunately, Outlook doesn’t seem to recognize this. More»

 

PROFILE

 

With a B.Tech from IIT Bombay and a Master's in Marketing Management from Jamnalal Bajaj Bombay followed by a professional career of close to 25 years in various information technology companies in India and abroad, S. Ketharaman possesses a unique blend of high-tech industry experience across hardware, networking, software and services.

S. Ketharaman has worked in sales, marketing and general management roles across India, Middle East, Germany, UK, USA and Asia Pacific. Apart from solid experience in SAP, Oracle, PeopleSoft and Ramco ERPs, S. Ketharaman has strong expertise in banking and payments solutions like Internet Banking, Trade Finance, Payment Hubs, Cards, EBPP and Remittance. The hardware and networking experience he acquired earlier in his career helps S. Ketharaman appreciate how software applications operate within the larger technology ecosystem in order to deliver business results. He gained early exposure to solution selling and negotiation techniques during the first two years of his career in the engineering industry.  

Over the years, S. Ketharaman has developed frameworks and models in areas like marketability, differentiators, price forecasting and usage-based service delivery. He has also authored many articles on business development, Web 2.0, software usability, ROI of ERP and ERP customization, and has served as media spokesperson for one of his employers. He also runs a blog called TalkOfManyThings.com, where he writes on a variety of topics including sales and marketing, technology, globalization,  business culture, and gadgets and gizmos.

 

After working for close to 25 years in Fujitsu, Oracle / i-flex, Ramco, Wipro and other information technology companies in India and abroad, S. Ketharaman turned entrepreneur and founded GTM360 Marketing Solutions in 2009. He is based out of Pune, India, and can be reached on info@sketharaman.com.

 

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Copyright © 2006 sketharaman.com. Views expressed are personal.

Last updated on 13 Jan 2012.

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