CRED + Meta: The Ultimate Privilege Marketing Machine?
Five years ago, in my blog post entitled InCREDible Rise Of CRED, I predicted that targeted ads would eventually be CRED's business model. My prediction has aged well, with ad tech major…
Why The Kimi Panic Is Misplaced
Every few months, there's an AI breakthrough from USA or China, which triggers another round of hand-wringing in India. The latest example is Kimi K3, a frontier LLM model released…
Cognizant Is Not An Indian Company – And Why That Matters
Vivek Ramaswamy, the Republican candidate for Governor of Ohio, posted a tweet on 26 December 2024 in which he blasted the American jock culture for creating a shortage of geek…
SaaSpocalypse Now – Part 2
In SaaSpocalypse Now - Part 1, we saw five updates on the SaaSpocalypse narrative: SaaSpocalypse shaaspocalypse Discounts ahoy AI hits point SAAS hard AI does more than coding SaaS can…
SaaSpocalypse Now – Part 1
In a series of posts published on this blog well before the term SaaSpocalypse was coined, I predicted that AI will kill many SAAS companies (see the RELEVANT READING section at…
Bangalore Metro: First Three Impressions
On a recent trip to Bangalore, I got a chance to use the city's metro network. I did three trips on Namma Metro: Trip 1: MG Road to Peenya MG…
Why Aspirational Selling Will Scale New Heights In Enterprise AI
Aspirational Selling is selling to aspirational goals of the customer, with a proven track record of achieving those goals for other customers in the past, and every intention of achieving…
Technology Matters – Until Cost Matters More!
Anthropic and other Artificial Intelligence labs have recently started charging customers for token usage in addition to per-seat subscription. This is like Prime Video asking paid subscribers to pay separately…
Economic Times Publishes My Take On How Not To Waste Solar Power
Dear Editor: Recap by ChatGPT: Victim of Stellar Success India’s rapid solar-power expansion has outpaced the supporting infrastructure needed to use it effectively. In states like Rajasthan, surplus solar electricity…
Circular Deals Don’t Fake Revenue – They Distort Demand
In her article entitled AI moved forward, marketing did not, Melissa Reeve, Co-Founder, Agile Marketing Alliance, makes a valid point: Marketers were early adopters of AI, but while it has evolved most…