Bangalore Metro: First Three Impressions
On a recent trip to Bangalore, I got a chance to use the city's metro network. I did three trips on Namma Metro: Trip 1: MG Road to Peenya MG…
Why Aspirational Selling Will Scale New Heights In Enterprise AI
Aspirational Selling is selling to aspirational goals of the customer, with a proven track record of achieving those goals for other customers in the past, and every intention of achieving…
Technology Matters – Until Cost Matters More!
Anthropic and other Artificial Intelligence labs have recently started charging customers for token usage in addition to per-seat subscription. This is like Prime Video asking paid subscribers to pay separately…
Economic Times Publishes My Take On How Not To Waste Solar Power
Dear Editor: Recap by ChatGPT: Victim of Stellar Success India’s rapid solar-power expansion has outpaced the supporting infrastructure needed to use it effectively. In states like Rajasthan, surplus solar electricity…
Circular Deals Don’t Fake Revenue – They Distort Demand
In her article entitled AI moved forward, marketing did not, Melissa Reeve, Co-Founder, Agile Marketing Alliance, makes a valid point: Marketers were early adopters of AI, but while it has evolved most…
Nickel-And-Diming Industrial Complex
In my first IT job, I used to sell servers, personal computers, printers, and other hardware equipment to the SMB market. My territory included the textile market in the Kalbadevi…
Funnel – Or Why Most MoUs Don’t Lead To Investments
Every few months, headlines and editorials lament a familiar phenomenon of large numbers of Memoranda of Understanding (MoUs) with various states not translating into actual investments. Take, for example, the…
When Intrinsics Matter
When I sell something to a buyer for 500 rupees and receive a 500 rupee note from the buyer, I don’t pause to analyze fiscal deficits, central bank balance sheets,…
Calling BS Of MSM Narratives About Slopaganda
Slopaganda = Slop + Propaganda. While slop can jolly well originate from sloppy reporters working in the mainstream media, it refers to genAI's output in the context of slopaganda. There’s…
Disruption Can Only Be Caused By New Technology – Not Better Functionality
In Technology Matters - Just Not At The Top Of Funnel, I argued that technology matters at the MOFU and BOFU stages of the sales funnel (though not at the TOFU stage). In…